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Overview
Digital transformation extends far beyond adopting new software-it requires organisations to rethink how projects are planned, managed, communicated, and delivered. Artificial intelligence is now accelerating this transformation by automating repetitive tasks, improving decision-making, enhancing collaboration, and providing valuable insights throughout the construction lifecycle.
This practical seminar explores the key principles of digital transformation, the role of AI within construction, and practical use cases that attendees can immediately apply within their own organisations. Participants will gain a balanced understanding of both the opportunities and the challenges associated with adopting digital technologies.
Why you should Attend
Construction organisations that fail to embrace digital transformation risk falling behind competitors who are already leveraging AI, automation, and digital technologies to deliver projects faster, reduce costs, improve collaboration, and make better commercial decisions. Without a clear strategy, businesses may invest in technology that delivers little value or expose themselves to unnecessary operational, legal, and cybersecurity risks.
This seminar provides practical guidance on how digital transformation and artificial intelligence can be implemented responsibly, helping organisations modernise their operations while delivering measurable business benefits.
Areas Covered in the Session
Hour 1 - Understanding Digital Transformation in Construction
Hour 2 - Practical Applications of AI Throughout the Construction Lifecycle
Hour 3 - Implementing AI Successfully Within Construction Organisations
Who Will Benefit
Serena Ittoo Master NLP Practitioner & Transformational Coach for Workplace Wellness and Leadership Success
Serena is a licensed Master NLP Practitioner and transformational coach specialising in helping professionals, leaders, and teams overcome anxiety, self-doubt, and workplace stress to unlock their full potential. With a results-driven yet empathetic approach, Serena empowers individuals and organisations to foster resilience, enhance focus, and cultivate a positive, thriving workplace environment.
Renowned for her ability to connect deeply with clients, Serena guides them through practical tools and strategies to reduce stress, improve confidence, and build emotional resilience. Her methods have transformed lives, from individuals seeking clarity in their personal lives to corporate leaders looking to navigate high-pressure environments with composure and impact.
Growing up, Serena was inspired by her mother, a Counsellor and Mentor, to embrace personal development early in life. This foundation shaped her ability to overcome challenges, and gave her a unique perspective on growth and resilience. Alongside her professional credentials, Serena holds a First-Class BSc in Songwriting & Music Production, demonstrating her creative and holistic approach to problem-solving and personal development.
Serena has also applied NLP techniques to overcome personal adversities, including bereavement, and has used these same tools to help others navigate change, develop mental clarity, and achieve their goals. Her own experiences fuel her passion for guiding others in crafting sustainable habits and building confidence in both their personal and professional lives.